Wienerschnitzel

Wienerschnitzel, the world’s largest hot dog chain, partnered with Ripcord Digital to completely redesign their online presence to be a responsive, user-friendly, and cutting-edge site. Designed with tomorrow’s customer in mind, the site has been revamped to serve as a one-stop-shop for Wienerschnitzel’s Chili Dog-loving fans and prospective franchisees alike. With an emphasis on food, fun and community, the new website taps into Wienerschnitzel’s social platforms and fan activity to create a shared social experience. The hashtag-powered message board links to Wienerschnitzel’s trending posts and encourages users to engage with the brand for the chance to win merchandise and appear in a live stream.

In addition, the site features current offers, product pages complete with nutritional information, press highlights, and a blog. The new design also allows guests to easily locate their nearest restaurants using the site’s street-view, Google API Maps. With numerous strategic partnerships in the pipeline, from non-profit and sports, to music and fashion, the events page will be updated frequently with new bookings, many of which are open to the public.